The Magic…or Miss…of Virtual Staging

Living Spaces by Lyn works with many Realtors to stage homes that are about to go on the market. They want these homes to sell quickly and for top dollar.

Whether a home is occupied or empty, large or small, new or historic, staging makes a lot of sense. As a matter of fact, the National Association of Realtors believes that staging makes so much sense that they’ve actually broken their argument into 10 reasons to stage a listing.

10 Reasons Why You Should Stage Your Next Listing by Audra Slinkey

(Listen up, home owners! If your home is going on the market and your Realtor is not talking about staging, ask them, “Why not?”)

Staging takes two forms. Staging for occupied homes and staging for empty homes. That’s right. Staging makes just as good sense for an empty home, or even more, than staging an occupied home. Why? Because an empty home lacks warmth and a feeling of affection. Potential buyers need the imagination to envision how rooms could be furnished. How they could live in home that is sitting empty. Just as important, shapes and colors bring out the charms of a space. All of this is important to properly market the house.

I received an email recently with an ad from a company that provides “virtual staging.” They take pictures provided by a Realtor of empty rooms in a listing. Using a computer, they add furnishings into the picture, “staging” it.

Their argument for this is that “90% of home buyers begin their home search online and the photos are the first impression that potential clients will have of your listing.”

I agree with that. That’s why I always recommend that my clients use professional photographers for their listing pictures. But here is where “virtual staging” misses the entire point of staging.

Imagine that a prospective buyer sees these wonderful pictures online. They set up an appointment and come to the house. The Realtor opens the door. The client walks in. The room is empty. It echoes. Nothing in the home helps them imagine their family in that house. The favorable impression they got from the listing pictures evaporates like smoke.

Re-read why the National Association of Realtors recommends staging so highly. None of that applies to “virtual staging.”

Then give me a call. Let’s talk about making your listing the best it can be when it goes on the market.

“Not staging your home in the current housing market is like leaving money on the table.” – Audra Slinkey/ President of the Home Staging Resource

Seven Home Remodeling Projects with Maximum Return on Investment

(Houselogic) Friends, here is a great article about seven popular home remodeling projects and the return you can expect on your investment. A GREAT way to prioritize and plan! Read the article here.

Let Go of Things: Create a Space that Nourishes

Friends – I’m so flattered to have been chosen for an article in Today’s Woman online magazine! Check it out here … 

Great Article About the Cost of Popular Kitchen Upgrades

Friends, here is a great article about the cost of popular kitchen upgrades. Click here to read the article.

 

The Struggle for Young Homebuyers

(CNNMoney) It’s going to be an intense house-hunting season — especially for young buyers.

After years of many experts lamenting how Millennials weren’t interested in becoming homeowners, it turns out many are actually diving in. But they’re facing a lot of competition.

Millennials are the largest group of homebuyers, according to Ellie Mae, a software company that analyzes mortgage data. In January, Millennials represented around 45% of all purchase loans, up from 42% the same month in 2016.

Click here to read the full article.

My top styling secrets are inspired by two quotes I love …

  • “I want to make every home reflect the best, most interesting version of the people who live there.” – Frances Merrill
  • “The desire for symmetry, for balance, for rhythm in form as well as in sound, is one of the most inveterate of human instincts.” – Edith Wharton and Ogden Codman, Jr.

Here are the styling secrets that help guide me!

  1. Whether the project involves a single room or an entire home, I include cherished objects from my clients. Family mementos, items from their travels, or something they found that they just love is included in my design scheme.
    Include cherished objects

     

  2. To create my color scheme, I always start with something in my client’s home that “speaks” to them. It may be a favorite rug, a piece of art, or the fabric from a piece of furniture, for example.
    A piece of art can set the color scheme

     

  3. I encourage my clients to ignore the rules. Gather things you love around you. Mix styles and shapes. Organize and display these objects to create symmetry and balance. This may include colors, furniture, metals in hardware, or styles of lighting. Never hesitate to mix the old with the new and the bold with the subtle.
    Ignore the rules

     

    When you look at a design project for your home, these are all important considerations to help guide you through the process of coming up with a room that will really impress. But, it’s easier said than done. I know. I’ve been at this a long time.

    Do you have an idea for your home? Start with my two favorite quotes and the 3 secrets I’ve shared. Would you like to discuss them with an experienced designer? Contact me. I’d be happy to sit with you to work things out.

 

The following is a great blog post from one of my staging colleagues and mentors (Kristie Barnett, The Decorologist) about the power of color. Cheers!

 

I’ve been saying it for years now – the right staging colors increase the sales price of homes on the market. I believe it and have built my business on it!

 

right staging colors

Tomorrow is the first day of the Expert Psychological Stager™ certification course that I developed after a decade of staging homes to sell quickly and for top dollar. After this weekend, that will make over 130 home stagers that have trained under me in my unique method of Psychological Staging. Our course offers the most specific and proven paint color instruction for staging in the business. I say that with all confidence, because IT’S TRUTH.

Last year, a well-known home stager publicly said something like:  “Anyone can do paint color – all you have to do is choose one of the paint company’s Color of the Year and you’re good.” I probably shouldn’t put that in quotes, but that’s the gist of what she stated regard to the need (or lack thereof) of color instruction for staging. Wow, is she ever underestimating the power of staging colors!

Zillow just put out a study that confirms what I’ve known all along – the right paint colors increase sales prices of homes. Zillow’s 2017 Paint Color Analysis looked at more than 32,000 photos from sold homes around the country to see how certain paint colors impacted their sale price on average. You can read all about the particulars here, but these are some high points:

 

STAGING COLORS COUNTS:

Houses with bathrooms painted light blue sell for more (over 5K!), while those painted white sell for less (-4K).

Houses with dining rooms painted gray-blue or dark blue sell for more (+2K), while those with red walls sell for less (-2K).

 

color design by The Decorologist

Houses with living rooms painted beige or oatmeal (greige) sell for more (+1.8K), while those painted blue sell for less (-800).

Houses with kitchens that are soft blue or gray-blue sell for more (+1.8K), while houses with yellow kitchens sell for less (-800).

 

color design by the decorologist

color design by The Decorologist

Exteriors painted greige sell for more (+1.5K), while those painted taupe or brown sell for less (-2K).

 

I know what you’re thinking: WHICH light blue? WHICH greige? etc. There are millions of colors to choose from, but I teach my EPS™ stagers EXACTLY which staging colors to use and where to use them.

As you might imagine, I’m both excited and anxious to meet the 15 women in our sold-out training course! We will be staging a historic bed-n-breakfast near Music Row in Nashville, and it’s going to be amazing. Just look at this beauty!

 

Yes, the exterior is a dream, but the interior has some challenges for us to face. But we are up for the challenge!!! The September EPS™ course already has 5 people signed up (the class maximum is 15). It’ll be our last one for 2017, so be sure to secure your spot soon if you want to join this elite group of home stagers with all the paint color knowledge needed to sell homes for more money!

Check Out Our Houzz Page

We’re still working on our blog page. For an extensive library of idea books, blogs, resources, reviews and photos of my work, visit us on:

 

 

staging

Staging-Button-Photo-Sitting-Room

When selling a home it is critical to have a strong design going into it to maximize your return on investment.

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interior design

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Getting your home to look and feel exactly the way you want can be easy when you have Lyn on your side.

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renovation

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Renovating a home should start with a design that aligns with the homeowners needs and style, we can help with this.

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“I moved into the home of my dreams—lots of light and high ceilings. Having known Lyn for decades, I asked her to come over and help me with my decorating. I turned over all my artwork and travel memorabilia, which had been collected over my lifetime, and just asked her to “arrange it.” I wanted my personality to be revealed in my home decor and Lyn achieved that. Yes, I do confess and give her the credit.” – Kathy G. / Nashville, TN

Lyn Mabry in Louisville, KY on Houzz
Lyn Mabry in Louisville, KY on Houzz
Lyn Mabry in Louisville, KY on Houzz

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